Make eBay Selling Better by Building Trust and Credibility - Part II
The first thing that people should feel when reading your description is that they are dealing with an educated person and professional. This means checking your spelling and grammar for errors, then fixing them before your post your item. I see many bad examples that can be easily be corrected with some simple proof-reading. eBays online form and Turbo Lister both offer spell checking just like MS Word. Poor spelling and grammar will always turn potential bidders away and ruins your credibility as a trustworthy seller.
The next way to build trust and credibility when selling on eBay is to properly format your item description by using bullet points, numbered lists, underlining titles and indenting the paragraphs. Your description should not be a novel that is one really long paragraph. I like to restate the title at the top of the listing, then center, bold and underline it. Any item details can then be put as bullet points directly under the title. This eliminates clutter and allows bidders to focus on the details and not get lost in extended text.
The last point I will cover is something that will seem obvious as soon as you read it. Include your telephone number and mailing address right in the description. Have you ever been to a companys website and all you wanted to do was call them and ask a simple question, but couldnt find their number? You immediately begin to question their legitimacy and lose trust and might not do business with them. You begin to wonder what they are trying to hide by not posting their contact information. The same thing happens on eBay. I always post my phone number in my listings. I rarely get a call, but it adds a tremendous amount of value because the bidders know that they are dealing with a trustworthy seller. Also, it is still relatively rare to find a phone number on eBay listings, so having your phone number posted will help you will stand out against your competition.
In conclusion, building trust and credibility online is very difficult. If you follow these tips, then you will be on the path towards a more successful eBay business. You can read more tips on my website http://www.Thefastmall.com
Doug Luthringer is a certified eBay education specialist who has taught more than 200 students "The Basics of eBay Selling" course and "The Advanced eBay Selling Techniques" course. He has been selling on eBay for nearly seven years and has completed over 3500 eBay transactions and has over 2000 unique positive comments with no negative feedback. Doug has also been invited to be a guest speaker to talk about how to sell on eBay and the use of Google AdWords to small and medium size business, as well as university students. You can get more information about Doug and his eBay selling book at http://www.Thefastmall.com
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