Marketing Tip to Leverage Your Formal Business Networking Referrals While Increasing Sales

Many business owners and executives belong to formal networking groups such as BNI, Leads, LeTip just to name a few. These groups exist with major purpose of exchanging business networking referrals.

Formal networking groups not only involve a financial investment, but also investments of time and energy. Then it would make sense to make sure that these limited resources of time, money and energy are invested to secure an increase in sales.

One sure proven marketing tip to leverage your formal business networking experience is to make appointments with each of the members. Granted, these appears to drain your limited resources, in actually, this is really an investment for these three simple reasons.

First, when you meet with your other networking members you begin to establish a mutually beneficial relationship that is the basis for networking according to Lillian Bjorseth of Breakthrough Networking. Business people must remember that networking is a 2-way street, not one way.

Second, you learn more about what makes your fellow members unique. That knowledge becomes a testimony about them. Honest third party testimonials are a much better way to make business networking referrals. For example, I met with a member within my group who sells cars. I personally experienced his selling style. Now I give an honest testimony that he truly wants to fit the car to you and not you to the car.

Third, they learn more about you. Your standard 30 second infomercial may leave out everything that you do. For example, even though I am a business coach, I also work in developing student leaders through an incredible student leadership program entitled Americas Rising Stars.

Formal networking groups are a great marketing strategy to get your name out and to secure new leads. By taking the time to know your fellow networking members, this marketing tip will truly help to increase your sales.

Do you want to increase your sales? Then, you might be interested "Simply Speaking, Increase Sales by..." a truly quality e-book combination workbook that focuses on helping you within the 3 key areas of Marketing, Selling and Planning. Learn more at http://www.processspecialist.com/sales-training-book.htm

Leanne Hoagland-Smith, M.S. is a speaker and national business coach who has written hundreds of articles with a focus on leveraging human capital for transformational change by developing results driven leadership in people, teams and organizations.

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